CRM, HubSpot, Digital Marketing & Transformation

Writing a good creative brief is a challenging task, but it is extremely important to get it right. You’re essentially creating the blueprint that details the objectives, strategy, and scope that will guide the creative team to successfully execute the creative project. Creative briefs need to be concise, yet comprehensive enough to contain all the important project information. It should answer all of the creative team’s key questions and serve as a beacon that lights the path to accurate and

The Psychology of Colour Colour plays a significant role in our lives as we interact with the world around us. It has an impact on our emotions, moods and can even influence our behaviour. In this article, we will explore the interesting concept of the psychology of colour and provide a guideline on how different colours can affect our perceptions and emotions, and how this can be applied in branding. It is important to note that our reactions to colours are not objectively fixed,

According to Cisco; By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. In this day and age where the attention span of users dwindles by the day; video is an option no business that is serious about its marketing can do without.

To give you an idea of how important video content is for your digital marketing, here are some key statistics: 78% of people watch online videos every week, and 55% view online videos every day By 2020, online videos will make up more than 80% of all consumer internet traffic YouTube is the second most

The VR industry has seen a huge increase in users since 2014, which was said to have had about 200 thousand active virtual reality users, which increased to 90 million active users in 2017. It would be a loss not to jump on the VR bandwagon. How can your brand experiment with

We’ve compiled a list of 5 tips to ensure your designs don’t look like something created in MS Paint. 1. Find inspiration everywhere Create a folder on your desktop or create a board on Pinterest and collect work you think is successful. This will help you identify trends and give you a foundation of work to deconstruct and analyse. It will also be an indicator of the kind of work you’re drawn to and what style you tend to like, ultimately helping you to find your own style. Browse sites such as

But we now live in a different world where society is more diverse and fluid. A world bursting with new technologies, ideas and possibilities. Brands have to reach beyond their traditional marketing methods to reach their target audience and to stay ahead of the curve. This means brands are forced to break the boundaries of their guidelines, set rules and capture the attention of their clients. Brands should nowadays give themselves permission to be more surprising, to listen what their clients are saying and to cater

The rise of the digital age means people are bombarded with thousands of brand graphics on a daily basis. Being the busiest, most impatient and easily-distracted society that has ever existed, effective design needs to be something special in order to make a lasting impact. Although there are no hard and fast education requirements for designers, there are some general steps most individuals follow to become a graphic designer: Earn an associate’s or a bachelor’s degree OR go down the self-taught path via online instruction; Acquire the required software; Build

So how much can your company benefit from a rebranding, you might ask? Rebranding your corporate image is about much more than making your company look good. It’s a very specific part of your business engine that needs to be looked at! When it comes to companies, consumers certainly do judge books by their covers! Reasons