CRM, HubSpot, Digital Marketing & Transformation

Buyer personas “Technology” refers to such a wide variety of products and services that there is no one-size-fits-all buyer persona that can be applied across the board. New technology and innovations often stem from the need to solve a specific problem for a very specific group of people. This is the basis of everything coming out of R&D, but unfortunately, this doesn’t always get carried into marketing. This means that a specific solution is being sold to a broad audience because marketing

1. Inbound marketing is a holistic digital marketing approach. Digital marketing has numerous touchpoints - blogs, websites, PPC, social media and videos. Individually, each platform can produce okay results, but when they're combined, the marketing results are beautiful. Inbound marketing brings your digital elements together into a cohesive strategy designed to generate leads and convert leads into customers. Find out how inbound marketing works. 2. Inbound marketing was

1. Inbound Marketing suits more complex services or 'considered purchases' Marketing with traditional shotgun advertising like website banners or print placements gives you a tiny amount of space & a minimal word-count to convince someone to look into a solution that really requires a lot of consideration. It just doesn't work very well. Instead, brands in the financial services space are seeing great results using inbound marketing strategies bolstered by resonant content and smart marketing automation used to qualify and nurture leads. And when we talk about smart automation, we're

SMART Goals are the cornerstone of inbound marketing and sales strategy. It's spoken about a lot by HubSpot, and it's crucial to understand what SMART goals are and why we need to set them. Why do you need SMART goals? SMART goals ensure that what you're trying to achieve is doable and relevant to your business. The SMART methodology forces you to think about your goaland take the right steps to achieving it. The SMART goals definition SMART

Spot the inbound marketing campaign Inbound marketing campaigns can be identified by checking to see if they follow these characteristics: 1. Everything is online, but it's all about helping real people solve real problems. Inbound marketing lives in the digital sphere, but everything is driven by helping people overcome their pain points. While an inbound marketing campaign lives on a website and relies on social media channels, landing pages and content marketing to work, nothing will

Opinions on PPC as Inbound or Outbound Marketing Some known Inbound marketers such as Tadeusz Szewczyk (Tad Chef on Twitter) reckon Inbound Marketing should by definition exclude paid media, thus PPC. We see

1. Use Buyer Personas Inbound Marketing is about 'marketing with a magnet, not a shotgun' and in order to attract customers into your marketing machine using helpful content, you'll need to understand them and their pain points more deeply... That's why, as Inbound marketers, we prefer to talk about 'buyer personas' rather than 'target market' or 'market segments. 'Buyer personas' describe groups of people in a 'human' way that's more useful for marketing and sales people. "A buyer persona is a

1. Work out your SMART goal Every good campaign needs to start with a goal in mind, and every good goal starts with SMART rules. A SMART goal is: Specific: Do you know exactly what you're trying to achieve? Measurable: Is there a specific metric you have which allows you to measure the success of your goals? Attainable: Make sure your goal is realistic and in proportion to your current performance, budget, workload and timeline. Relevant: Does your goal make sense to you and

Inbound marketing is not the same as content marketing While they're quite similar, think of content marketing as a stepping stone of inbound marketing. Both rely on creating high-quality content and distributing it online, but inbound marketing is an entire methodology that uses content in everything: from your marketing strategy, through to how you close deals, and provide service to