Digital Marketing
What is Inbound and Outbound Marketing?
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What is Outbound Marketing? Outbound marketing is interrupting. "It's interrupting people with an email while they're at work; with a cold call; with an ad while they're watching their favourite TV show - it's irritating. And what's happened in society is that someone built up some, 'traffic', whether it's a podcast or a TV show - and you rent a little piece of their traffic. It's just working less and less. People's tolerance for it has gone down and their ability to block it has gone way up." - Brian Halligan CEO of HubSpot, Inc. Bear in mind - there's nothing