CRM, HubSpot, Digital Marketing & Transformation

We’ll cover SEO (Search engine optimisation), PPC (Pay per click advertising), customer communications, outbound email, inbound lead nurturing, social, content and finally your website. 1. SEO for consistent traffic growth Practicing good SEO starts with embracing the basics which we outlined in an introductory blog series that covers the introductory elements to good SEO. You can read the first part “What is SEO?” to get a far better in-depth understanding of SEO. However, to provide

We understand that breaking up with a marketing agency is a difficult task. Like any relationship, even a professional one, when working with an agency, things can become rather uncomfortable and your company can be put in a compromising position. There are many reasons that the relationship with your current agency can deteriorate. Many times, your agency is not delivering on agreed key performance indicators (KPIs), they have not been responsive enough when dealing with your queries or have just been difficult to

Owing to their word-of-mouth nature, social media platforms like Facebook are informing consumer decisions and this affects not only large companies but also small businesses and start-ups. The Ambassador revealed that 71% of consumers who have a good social media service experience with a brand are

Implementing website analytics is vital in promoting business growth in the online space. Salesforce (2016) reported that 51% of small business marketers rate analytics as an absolutely “critical requirement to better understand customer

67% of B2B marketers have seen at least a 10% increase in sales opportunities through lead nurturing via Marketing Automation. Then consider that nearly 70% of businesses are using a Marketing Automation platform, or are currently implementing one (Aberdeen, 2014), and you should be thinking about Marketing Automation for your digital and inbound marketing efforts. Marketing Automation is moving past just being a mere part of all the Digital Marketing trends out

Key takeaways: 63% of marketers say that their top challenge is generating traffics and leads. 38% of salespeople say that getting a response from prospects is becoming more difficult. 61% of marketers believe their organisation’s marketing strategy is effective. 22% of respondents said their organisation’s sales and marketing relationship is tightly aligned. 69% of C-level executives believe their organisation's marketing strategy is effective. 55% of individual contributors believe their organisation's marketing strategy is

What is lifecycle marketing? (The inbound marketing solution) As said earlier, lifecycle marketing is when you target specific groups of contacts based on how far along they are in the buyers journey with you. Has this persona signaled intent to be contacted by a sales rep? Or have they just downloaded one or two content pieces off your website? Based on certain levels of engagement that a contact has had with your company will define what lifecycle stage they are in . Lifecycle marketing focuses on the whole customer experience. It deals with the first time of

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. After all, you are there to run a business and not just to be the marketing guru. Making digital marketing work in your small business The encouraging thing to know is that you do not need to be a rocket-scientist to run the digital marketing for your small business. But there is no magic pill or

According to the Siemens 2017 African Digitalization Maturity Report, we are an evolving digital economy, which means the realisation of the importance of marketing via digital channels is also on the rise. With this, more people are searching online for products and services,