CRM, HubSpot, Digital Marketing & Transformation

The Challenge Outlined Post-event, the marketing team at the bank did a great job of uploading all the speaker's talks to the site, available for anyone to review. The content would deliver results far beyond the event itself. While we recognised this as a great initiative, we queried how we could take this idea even further. Was this the best use of the content, and could we help nurture a very high-quality contact database somehow to deliver more customers and more business to the bank? Most of the attendees were already clients, but beyond wowing them at the event, how could

Off-page SEO, according to Neil Patel, refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. These actions impact your search engine rankings within SERPS (search engine results pages), and are done with the intention of improving the

What is on-page SEO? The technical definition, courtesy of MOZ, for on-page SEO is: “The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” In the simplest terms, on-page SEO is search engine optimisation that is conducted within website pages where the actual

We’ll cover SEO (Search engine optimisation), PPC (Pay per click advertising), customer communications, outbound email, inbound lead nurturing, social, content and finally your website. 1. SEO for consistent traffic growth Practicing good SEO starts with embracing the basics which we outlined in an introductory blog series that covers the introductory elements to good SEO. You can read the first part “What is SEO?” to get a far better in-depth understanding of SEO. However, to provide

We understand that breaking up with a marketing agency is a difficult task. Like any relationship, even a professional one, when working with an agency, things can become rather uncomfortable and your company can be put in a compromising position. There are many reasons that the relationship with your current agency can deteriorate. Many times, your agency is not delivering on agreed key performance indicators (KPIs), they have not been responsive enough when dealing with your queries or have just been difficult to

Owing to their word-of-mouth nature, social media platforms like Facebook are informing consumer decisions and this affects not only large companies but also small businesses and start-ups. The Ambassador revealed that 71% of consumers who have a good social media service experience with a brand are

Implementing website analytics is vital in promoting business growth in the online space. Salesforce (2016) reported that 51% of small business marketers rate analytics as an absolutely “critical requirement to better understand customer

67% of B2B marketers have seen at least a 10% increase in sales opportunities through lead nurturing via Marketing Automation. Then consider that nearly 70% of businesses are using a Marketing Automation platform, or are currently implementing one (Aberdeen, 2014), and you should be thinking about Marketing Automation for your digital and inbound marketing efforts. Marketing Automation is moving past just being a mere part of all the Digital Marketing trends out

Key takeaways: 63% of marketers say that their top challenge is generating traffics and leads. 38% of salespeople say that getting a response from prospects is becoming more difficult. 61% of marketers believe their organisation’s marketing strategy is effective. 22% of respondents said their organisation’s sales and marketing relationship is tightly aligned. 69% of C-level executives believe their organisation's marketing strategy is effective. 55% of individual contributors believe their organisation's marketing strategy is