CRM, HubSpot, Digital Marketing & Transformation

We are seeing a variety of social media networks and content publishing platforms come to the fore, such as YouTube, Twitter, Facebook, Instagram and LinkedIn. This is challenging to businesses because it redefines how brands are able to communicate with their audience and measure brand performance because of the evolving nature of digital and social platforms and the increasing amount of analytical data available. Video is one of the main sales disruptors for 2017 In the 2017 edition of the

Google may have over 200 search metrics and also constantly update algorithms, but the truth of the matter is that SEO does not need to be complex. By understanding the key basics of SEO, even little effort can help increase both the quality and quantity of website traffic, as well as exposure to your

The great thing about email marketing is that the emails can be sent to a list of targeted individuals. To get the most out of your email marketing, it is important to follow through with your emails, make sure they're fully optimised and measure your results. Ensure that you follow these 5 golden rules to optimise your emails as best as possible. Here are five ways you can optimise your emails to increase conversions: 1. Personalise your email marketing message Email

A good design principle to live by when designing websites that create conversions is to ask yourself a simple question, “What is the purpose of this page, what do you want the visitor to accomplish on this page?” Your website should essentially create a flow of traffic from start to finish, a funnel that the viewer can go through to get them to where you want them, be that

Posting anything on social media is easy! Getting that post to garner attention and further your exposure is the tricky part. Hashtags are an effective means to guide people to you. Like a roadmap, they can search the hashtag and be transported to a myriad of posts that made use of that hashtag. In this blog we will look at the Do’s and Don’ts of effective hashtag implementation. The Do’s: Try to find your audience by connecting with a community of people who share an interest in one specific theme. The more specific your hashtag, the greater chance you stand of reaching

The process of generating qualified leads during the lifecycle marketing process involves 3 phases: Attract, Delight and Sell, to valuable customers. Therefore lifecycle marketing is a framework formulated to assist in implementing your business marketing activities. Lifecycle marketing is part of various phases of customer experience until customer acquisition, this includes Attract, Delight and Sell.

I have next step email drafts setup for all my prospects. We use HubSpot to do our marketing automation, so as soon as my client opened my post-sale email with the new proposal attached; I was notified. I triggered the email that has been lying in wait. End result: he opened it instantly and we’ve set up a follow-up meeting for next week. Selling has changed in the digital

One of the greatest benefits of Digital Marketing in the modern day is the fact that you can track just about any aspect of your website imaginable; thanks to web analytics tools such as Google Analytics It is this data which gives you the power to maximise all your website efforts and improve overall User Experience and User Interface - ultimately leading to more campaign and website goals being reached. Web Analytics is the measurement, collection, analysis, and

1. Lack of audience research on your social media channels How are you creating your social media content? Are you using assumptions of what you think your social media audience wants? In all honesty, this approach is problematic. You need to conduct some extensive research of how your competitors are utilising their social media channels. You need to know your audience (your target market) inside and out! Research away. You should be able to answer the following questions to make your social media content marketing effective: What are your audience’s