CRM, HubSpot, Digital Marketing & Transformation

I have next step email drafts setup for all my prospects. We use HubSpot to do our marketing automation, so as soon as my client opened my post-sale email with the new proposal attached; I was notified. I triggered the email that has been lying in wait. End result: he opened it instantly and we’ve set up a follow-up meeting for next week. Selling has changed in the digital

One of the greatest benefits of Digital Marketing in the modern day is the fact that you can track just about any aspect of your website imaginable; thanks to web analytics tools such as Google Analytics It is this data which gives you the power to maximise all your website efforts and improve overall User Experience and User Interface - ultimately leading to more campaign and website goals being reached. Web Analytics is the measurement, collection, analysis, and

1. Lack of audience research on your social media channels How are you creating your social media content? Are you using assumptions of what you think your social media audience wants? In all honesty, this approach is problematic. You need to conduct some extensive research of how your competitors are utilising their social media channels. You need to know your audience (your target market) inside and out! Research away. You should be able to answer the following questions to make your social media content marketing effective: What are your audience’s

What is digital marketing? Digital marketing encompasses the promotion of either products or brands via forms of digital media (including websites, apps and social media channels) platforms. It is predicted that in the near future digital marketing will replace traditional marketing approaches altogether. Why your business needs digital marketing It is important to establish an online presence to reach your target audience where they are most active. With online platforms, you are able to have real-time engagement with consumers and build stronger brand

Luckily, we’re here to guide you through the whole social content distribution process of getting your newly created social media content out in front of your audience on social media platforms. Good content meets effective social content distribution Finally, you have turned your successful content pieces into a digital-ready social media content that’s primed for delivery across all your social media platforms. If you consider stage one to be social content creation, then stage two would be social

The benefit of HubSpot and a certified HubSpot partner The HubSpot platform is a great investment for businesses wanting to streamline their digital marketing processes by efficiently managing their digital marketing activities in one central place. To properly manage a marketing automation platform, you need a team of marketing automation and content marketing specialists. Although many HubSpot customers are able to do this effectively, a certified HubSpot partner with intimate knowledge of marketing automation can help

With the current business landscape becoming more and more competitive, the importance of digital media cannot be stressed enough. But utilising content strategically on your website, blog and social media pages can be quite tricky without direction. Consider going the inbound marketing route Inbound marketing is all the buzz at the moment, but few practice it effectively. If you didn’t already know the inbound marketing methodology can be pure magic when used correctly. One of our earlier blog posts explores

A specialised digital marketing agency can help you bridge the gap. You likely don’t have the time and expertise to have an inbound website designed and developed. This is where a digital marketing agency comes into the equation. Digital marketing and advertising agencies understand your pain points all too well. Some of these include:

When it comes to SEO most people don't know what they are talking about. SEO is a highly complex and ever-changing field. Here are the top 5 SEO myths. The top 5 myths of SEO 1. SEO is Cheap SEO is a fast-paced industry and ever-changing, which requires SEO specialist to stay up to date with all the latest changes in the industry. It is crucial to have a proper SEO ranking and it takes time; you cannot expect to invest little to no money for excellent results. 2. Website Audits are Cheap It is possible to generate a cheap SEO audit if