CRM, HubSpot, Digital Marketing & Transformation

For as long as search engines have been around, digital marketing commentators have been predicting the death of SEO, and in turn the SEO agency. Is this gloomy destination a foregone conclusion? Are they right? What does this mean for your website? Keep reading to find out why SEO is one of the best investments you can make into your business. SEO is not a simple book of tricks that you can learn once and apply all the time. It's something that you need to stay up to date with — something that is constantly evolving and progressing. If you fall behind, you will have a ton of

SEO is a sustainable way to market your website. Using SEO to create a regular audience and generate consistent leads is essential for a website's success. Rather than calling this blog 'What is SEO?', I thought it would be more practical to frame the question as 'Why is SEO important for your website?' If we read through some high level SEO theory in the practical application of why you need SEO for your website - the

We get bombarded by marketing messages 24/7, and most people ignore 99% of them. So, as marketers, how do we get our message noticed? The marketing landscape is constantly evolving and changing. If you haven't started preparing for 2023 yet, then you're already falling behind! Keep reading to find out how you can get noticed with inbound marketing in 2023. Contents What is inbound marketing? Why is inbound marketing a

What is a Call-to-Action (CTA)? Simply put, a CTA is a piece of content intended to prompt a person to perform a specific act. This might be to register for an event, download a PDF, or subscribe to a newsletter. CTAs normally take shape in the form of a "DOWNLOAD NOW" button, or a "RESERVE YOUR SEAT" header at the top of a registration form. As a marketer looking at the click-through-rate of your campaign, putting time and effort into the design and wording of your CTA can have dramatic effects on your results. How do you write a high converting CTA? When

A Call to Action (CTA) is one of the most important elements of your website. You could write an incredibly engaging and interesting piece of content, but if your CTA just blends into the background of your site, how does the reader know what they need to do with the information they have been given? An

According to SEO Tribunal, Google receives 28 million searches per hour, 5.6 billion searches per day. More importantly, though, is the fact that 93% of all online interactions start with search engines. “It's not what you sell that matters as much as how you sell it!”. - Brian Halligan, Hubspot CEO & Co-Founder.

Communication is the driving force of any business. It's a big part of our lives, but with the world changing rapidly and technology advancing, how has communication changed in the past few years? Communication is the most important part of our day-to-day lives. Whether it’s for business or personal reasons, communication is often at the top of our priority list. One of the main factors that ensure smooth and swift communication is the vehicle that is used to transport messages from one person to another. While

Media channels are evolving and along with that, media formats are changing to accommodate new consumption preferences. The traditional 30-minute slot is moving into more alternative short-format webisodes followed by high niche, fragmented

YouTube is an entertainement platform that was launched in early 2005. It's quickly become one of the most popular websites in the world thanks to it's ability to focus tons of information into one singular platform - much like Google, but for videos. Over the years, YouTube has gained a lot of traction, and it's experienced a lot of growth. The latest insights into Youtube's statistics will show you why this