CRM, HubSpot, Digital Marketing & Transformation

Financial services is a competitive industry. You need to be able to win clients over from your competition. What makes your business stand out from the rest? The key to drawing in more customers is much simpler than you might think. It’s not always about getting your business out there for exposure — this might get your business recognised, but it’s not always going to guarantee that you’ll get new customers coming through your door. What if you were able to set up a system that allows the leads to generate themselves?

Email marketing is a popular technique used by many businesses. When it’s done right, it can also be one of the best marketing techniques. This marketing strategy allows the business to become much more personal to the customer. They feel more connected to the business. That’s because emails are a direct line of communication. We’re not talking about mass newsletters that are sent out to thousands of people. Instead, email marketing can ignite your inbound strategy if you’re able to make it feel more personal to your customers. Building an emotional connection with your clients will

Email marketing is one of the most powerful digital marketing strategies that you can exploit to turn contacts into sales. That is, however, if you use it correctly. Email marketing is the best form of direct marketing - getting relevant messaging straight to your customers' inbox.

What is Account-Based Marketing? Account-Based Marketing or ABM is a strategic approach in which an organisation considers and communicates with individual prospect or customer accounts as individual markets. Basically, through a research process, you decide which businesses or accounts you want to do business with and you market to the decision-makers in those companies. Why is ABM important to your business? An ABM strategy compliments the traditional short-term marketing goals of generating leads with efforts aimed at driving long-term revenue growth. An ABM strategy

As you will see, most of the email marketing platforms available today do the same things. They all send emails to segmented lists with ranging automation capabilities. Let’s dive into each one and identify their stand out features, whether they tap into the benefits of email marketing, and match your target market. This article should help you identify the platform best suited to grow your business with email marketing. You may find these related articles helpful:

Who's this guide for? This guide is a high-level, holistic view of HubSpot. It details the architecture of HubSpot, how you use HubSpot, how much it costs, and how to get started. It's designed to give you an overview. You can take quick dives into the areas where you need to connect the dots. Remember, it's not designed to be an exhaustive resource. When you want to deep dive - the HubSpot Knowledge Base is the go-to resource. Here's what's

Market with a magnet, not a shotgun. “Instead of outdated, interruptive marketing methods like buying ads, buying email lists, or cold calling, inbound marketing focuses on earning trust using educational content that draws prospects and consumers toward your website where they can learn more about what you sell on their own terms.” - HubSpot In a time where interest is earned not

What is Account-Based Marketing? Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. HubSpot In other words, ABM aims to unite marketing and sales teams in their efforts to improve lead quality, increase conversions and improve customer experience. ABM does

What is B2B Marketing? B2B marketing tends to be more informational and straightforward than B2C. This is because business purchase decisions are based on the bottom-line revenue impact where ROI is the primary focus. This is further assisted with personalised marketing based on roles, industry and interests. Top B2B marketing trends in 2021 Account-based marketing