CRM, HubSpot, Digital Marketing & Transformation

What is Account-Based Marketing? Account-Based Marketing or ABM is a strategic approach in which an organisation considers and communicates with individual prospect or customer accounts as individual markets. Basically, through a research process, you decide which businesses or accounts you want to do business with and you market to the decision-makers in those companies. Why is ABM important to your business? An ABM strategy compliments the traditional short-term marketing goals of generating leads with efforts aimed at driving long-term revenue growth. An ABM strategy

As you will see, most of the email marketing platforms available today do the same things. They all send emails to segmented lists with ranging automation capabilities. Let’s dive into each one and identify their stand out features, whether they tap into the benefits of email marketing, and match your target market. This article should help you identify the platform best suited to grow your business with email marketing. You may find these related articles helpful:

Who's this guide for? This guide is a high-level, holistic view of HubSpot. It details the architecture of HubSpot, how you use HubSpot, how much it costs, and how to get started. It's designed to give you an overview. You can take quick dives into the areas where you need to connect the dots. Remember, it's not designed to be an exhaustive resource. When you want to deep dive - the HubSpot Knowledge Base is the go-to resource. Here's what's

Market with a magnet, not a shotgun. “Instead of outdated, interruptive marketing methods like buying ads, buying email lists, or cold calling, inbound marketing focuses on earning trust using educational content that draws prospects and consumers toward your website where they can learn more about what you sell on their own terms.” - HubSpot In a time where interest is earned not

What is Account-Based Marketing? Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. HubSpot In other words, ABM aims to unite marketing and sales teams in their efforts to improve lead quality, increase conversions and improve customer experience. ABM does

What is B2B Marketing? B2B marketing tends to be more informational and straightforward than B2C. This is because business purchase decisions are based on the bottom-line revenue impact where ROI is the primary focus. This is further assisted with personalised marketing based on roles, industry and interests. Top B2B marketing trends in 2021 Account-based marketing

What is content marketing? A content marketing strategy involves the creation and sharing of online material (such as videos, blogs, ebooks, guides and social media posts) that is relevant, helpful, engaging and does not explicitly promote a brand but is intended to drive/aid interest in its products or services. This content trickles down to all aspects of strategic marketing where it is promoted through SEO, PPC, Social Media, PR and inbound marketing. How does a B2B content marketing strategy differ from a B2C content marketing strategy? B2B content has to be

A strong digital marketing strategy needs to have a 360-degree view of the customer. You have to think about which digital channels your target audience is using. Where do they spend their time online? What is the customer journey to your website? How do you follow up and track leads once they arrive in your inbox? How do you get feedback from sales on whether the lead was good or not? A 360-degree view implies that you are leaving no gaps in your strategy for potential customers to fall through. You could be emailing clients,

What is B2B Marketing? B2B (Business-to-business) marketing and sales refer to any marketing and sales activity geared towards a business rather than an individual. If your business is selling a product or service to another business [and not directly to a consumer, B2C], you require B2B marketing and sales strategies. Difference between B2B and B2C email campaigns Unlike B2C prospects who respond best to emotions and entertainment, B2B prospects look for logic, solutions, and ROI. They are generally assessing whether your business will help them