CRM, HubSpot, Digital Marketing & Transformation

Blogging - the act of creating short-form content posted to your website’s “blog” page - a part of your website that should be regularly updated and therefore found online easily. That brings me to a big part of what the point of a blog is - online visibility. 1. Online Visibility for Financial Services Online visibility is exactly what it sounds like - being able to be found and seen on the internet. This could mean your business pops up a lot in search engines, on social media, on other people’s blogs as a guest writer, etc. Business blogging is one way to help get

In a report by research company, Mintel, it was found that 36% of consumers are comfortable with brands interacting directly with them on social channels and are significantly more likely to be satisfied with their financial services provider across a range of factors including the branch, ATM, website and mobile app. This suggests that a proactive social media strategy is critical because the more you can get your customers to engage with you on social media, the more satisfied and loyal they are likely to be. 8 Social Media Tips For The Finance Industry

1. Self Service and Digitisation of Financial Services Unlike older generations, Generation Z and millennials prefer to do 'admin' tasks as efficiently and with as little human contact as possible. Yes - they consider banking and investing as an admin task they'd prefer to have simplified, personalised and digitised. Setting up and promoting digitized products and customer service or experience portals which enable customers to sign up for services online, change products & services online, and view their information without going into a branch is an increasingly necessary

1. Focus on engaging content marketing and SEO (Inbound Marketing) "But as good as my brand's services are, they really aren't interesting enough to make engaging content from." We've heard this way too much before and though it may (or may not be) true - that's not the point. The lesson here is to change the way you think about content, and the best way to understand what I mean here is to answer this question yourself, as if you were someone included in your target market: Which headline are you more likely to click on? i) "Take Equity Investing to the Next

Inbound Marketing Campaigns Take Content Marketing to the Next Level In essence: Inbound Marketing is about being found by your prospects through helpful content and putting intelligent systems in place to vastly increase the amount of new business you get through it.

At its core, marketing automation is all about optimisation in your business. Marketing automation isn’t only about automating simple and tedious tasks within your marketing department, marketing automation optimises your time and resources to deliver better data for smarter decisions. Marketing Automation will provide you with the information you need to nurture prospects with highly personalised, useful content that helps convert prospects to customers and turn customers into delighted

Source In the technology space, competition is fierce. If you’re a new tech startup it can seem almost impossible to differentiate yourself in the market due to the overwhelming amount of people selling the same products, or providing the same services as you. To make matters worse, it’s predominantly all being done online AND startups don’t have a massive budget for digital marketing.

Above the line marketing Above the line (ATL) marketing focuses on generating brand awareness to the largest group of people possible. This is mass marketing at its finest. This is the 30 second promo you see on the TV, or the radio ad you hear on your way to work first thing in the morning. ATL is largely unfocused and non-targeted, and aims to reach as many consumers as possible in order to penetrate the market on a mass scale. Below the line marketing Below the line (BTL) marketing aims to be as direct as possible and places more emphasis on creating specific

Buyer personas “Technology” refers to such a wide variety of products and services that there is no one-size-fits-all buyer persona that can be applied across the board. New technology and innovations often stem from the need to solve a specific problem for a very specific group of people. This is the basis of everything coming out of R&D, but unfortunately, this doesn’t always get carried into marketing. This means that a specific solution is being sold to a broad audience because marketing