CRM, HubSpot, Digital Marketing & Transformation

When it comes to both B2B and B2C marketing, one thing is certain - the customer experience lies right at the heart of it. With customer acquisition costing between 5 and 25 times more than retaining existing customers, providing a memorable and positive experience can easily help sustain the growth of your business. Why Think About the Customer Experience? Customer experience is about the

If you're feeling the economic pressures and struggling to reach your sales targets, not utilising a CRM is going to make the process harder. A good CRM is designed to help organise your sales process, save time and help enrich your pipeline with the right leads.

Marketing trends are constantly changing but the importance of customer engagement is an aspect that remains very constant. There's also a profound difference in the way B2C and B2B companies engage with their audience. As a HubSpot CRM implementer customer engagement in the B2B realm is something we talk about all the time. We use it when we are selling. We use it when we are implementing. And we use it when we're called in to fix underperforming CRM systems. Watch it instead? Click below to watch it on YouTube. Just take note that the 'Measuring customer

In business, organisational silos refer to business divisions that operate independently and avoid sharing information. The term ‘silos’ also refers to businesses whose departments have siloed system applications, in which information cannot be shared because of system limitations. Growing companies need to change, scale and integrate systems and processes regularly. With each department having its apps, spreadsheets, databases and communications, they tend to operate in silos. The problem for these scaling companies is that

Customer engagement is one of those terms you hear a lot that everyone knows is important. Still, most people can't quite define it and don't fully understand it. To help demystify the idea of customer engagement and make it more universally accessible, we wanted to provide a simple introduction to the concept, starting with the basics. The Definition of Customer Engagement Since customer engagement can mean something slightly different to everyone based on their industry and business goals, it can also be

Understanding the customer experience is the key to refining your sales practices. It's important to have a sense of what your customers are thinking, doing, and experiencing during each phase of the sales funnel. A customer journey map can help you present complex data in a visual format that engages your entire team. What is a Customer Journey Map? A customer journey map is a visual representation of the sales process, giving your marketing team and sales force an inside look at the feelings, concerns,

Companies that lead in customer experience outperform those that don't by 80 per cent. An improved customer experience during all steps of the customer journey can lead to a better retention rate, and increasing your retention rate by just five per cent can lead to an increase in profits of up to 95 per cent.

Remote working is changing the way we think about the workplace. You no longer have to 'go to the office' to get work done. There are entire companies out there now that are 100% remote. What is remote working? Remote working allows professionals to work outside the office environment and is based on the concept that work does not need to be done in a specific place to be executed successfully. Why remote working? At the time of writing, all our staff, myself included are in self-quarantine. In fact, we've been in quarantine for over

MO Agency hosted a Remote Working webinar where we shared the tools and processes we use, tips and tricks learned, how we run projects with remote teams, and tips from our employees who are actually doing this daily. The Corona Virus is forcing many in Europe, Asia and the USA into quarantine, which has resulted in an immediate adaptation to a remote working environment for many companies that aren’t prepared. In South Africa, our response to the threat of Corona Virus has been somewhat slow. Given the current economic climate, a major risk