CRM, HubSpot, Digital Marketing & Transformation

The AI train has arrived at the online marketing station, and if you’re not boarding soon, you’re getting left behind. Content managers, creators, and digital marketers have all come to recognise the significant benefits AI offers in streamlining their workflows, improving customer experiences, and boosting revenue. How AI is Changing Marketing AI is already reshaping the marketing landscape in profound ways. From chatbots resolving customer queries in real time to predictive analytics driving smarter and more effective campaigns, the technology is enabling businesses to

The customer comes first. We all know this old adage, however, we need to reposition it within the modern digital age. That is where HubSpot's Help Desk Ticket Management System comes into play. Properly managed customer service remains crucial - not only for customer satisfaction but for improving productivity and overall business growth. This article explores the 4 main features of the HubSpot Help Desk Ticket Management System that will help you streamline your customer service support process. What is a Ticket Management System?

Research shows that employees spend an average of 1.8 hours per day, or approximately 9.3 hours per week, searching for assets and information. In the context of a CRM like HubSpot, dirty data - including disorganised contacts, outdated information, and inconsistent naming conventions, can increase this time lost, therefore creating additional delays in campaign execution, higher error rate, and a drop in efficiency at the end of the day.With this being said, having a clean HubSpot portal is crucial for bettering your marketing efforts and efficiency. {% module_block module

In the post I compare HubSpot's Breeze AI to similar AI solutions from CRM companies like Salesforce, Microsoft Dynamics, Adobe Marketo, and Zoho. I’ll present the AI tools offered by each company, highlighting the capabilities of Breeze AI for marketing, sales, and service teams. I’ll also cover the cost-effectiveness of using Breeze AI compared to the other solutions, which often require additional add-ons or costly integration.

As a social media manager, it can be both challenging and time-consuming to manage multiple platforms, track engagement, and optimise content for various clients all at once. That is why the need for social media management software and tools is on the rise to help social media managers simplify and streamline their processes, so that they can outperform while staying on top of their lengthy to-do lists. One of the most used social media management tools is HubSpot. HubSpot is a customer relationship management (CRM) software that offers a suite of marketing, sales, and customer

If you're considering migration from any other CRM into HubSpot or simply starting on a journey with HubSpot's mighty CRM, this guide is a great start to understand the foundational terminology and tools that make up this system. HubSpot is user-friendly, but learning its architecture can make all the difference in how you apply its full capacity. Think of HubSpot as a house, with all the different types of objects in the home being separate rooms. Each one of these properties with the objects reflects the bricks in each room of the house, and

Introduction HubSpot introduced a new seat-based pricing structure across its product range on March 5, 2024, marking a significant shift in how new customers purchase and use its services. This piece covers the current HubSpot pricing model. About me I’m Luke Marthinusen, I founded and own MO Agency. We’re the only Elite HubSpot partner in Africa and the Middle East. We’ve configured and installed most of largest HubSpot CRM instances in these regions. We’ve done the same for 100's of small and medium businesses as well.

There’s some big news in the content management space: HubSpot recently launched its updated website CMS - Content Hub. HubSpot Content Hub is an end-to-end solution for creating, managing, and optimising all your digital content. What’s more, it brings plenty of powerful AI capabilities to the table, which will surely impress whether you’re an old or new customer. In this guide, we’ll take a deep dive into every aspect of HubSpot’s new Content Hub. You’ll discover how it compares to HubSpot CMS and

As a digital strategist, I'm always on the lookout for tools that can streamline my workflow and enhance the quality of my content. HubSpot's AI Assistants has been a life changer in this regard, offering a suite of tools designed to simplify my day-to-day content creation and optimisation. In this blog, I'll provide an overview of HubSpot's AI Assistants, showcasing how it enables you to create or refine your content in order to stay competitive and maximise results. Key points before using AI tools While it is seamless to create