CRM, HubSpot, Digital Marketing & Transformation

Your customers are connected more than ever. Gone are the days where customers would only receive support via phone call or email. Be ready to communicate via website forms, WhatsApp, Facebook, Chatbot, etc. Adding to this challenge, we have to create a unified experience across all channels, effectively representing your brand with consistency. How can you possibly achieve this? By using HubSpot Help Desk. What is Omnichannel Support? Resolving problems with context from multiple channels in one unified space. Not only are customers always right, they are now always

Landing pages are an important digital touchpoint for your brand. It is where potential customers decide whether they want to continue engaging with your business, or exit the page and continue their search elsewhere for a specific solution or information. A conversion-optimised landing page therefore isn’t just about aesthetics, but rather a strategic blend of copywriting, design, and user-experience (UX) elements. The primary goal is to guide users to take a specific action, such as signing up for a free consultation or downloading a helpful resource (ebook, template, or guide).

The AI train has arrived at the online marketing station, and if you’re not boarding soon, you’re getting left behind. Content managers, creators, and digital marketers have all come to recognise the significant benefits AI offers in streamlining their workflows, improving customer experiences, and boosting revenue. How AI is Changing Marketing AI is already reshaping the marketing landscape in profound ways. From chatbots resolving customer queries in real time to predictive analytics driving smarter and more effective campaigns, the technology is enabling businesses to

The customer comes first. We all know this old adage, however, we need to reposition it within the modern digital age. That is where HubSpot's Help Desk Ticket Management System comes into play. Properly managed customer service remains crucial - not only for customer satisfaction but for improving productivity and overall business growth. This article explores the 4 main features of the HubSpot Help Desk Ticket Management System that will help you streamline your customer service support process. What is a Ticket Management System?

Research shows that employees spend an average of 1.8 hours per day, or approximately 9.3 hours per week, searching for assets and information. In the context of a CRM like HubSpot, dirty data - including disorganised contacts, outdated information, and inconsistent naming conventions, can increase this time lost, therefore creating additional delays in campaign execution, higher error rate, and a drop in efficiency at the end of the day.With this being said, having a clean HubSpot portal is crucial for bettering your marketing efforts and efficiency. {% module_block module

In the post I compare HubSpot's Breeze AI to similar AI solutions from CRM companies like Salesforce, Microsoft Dynamics, Adobe Marketo, and Zoho. I’ll present the AI tools offered by each company, highlighting the capabilities of Breeze AI for marketing, sales, and service teams. I’ll also cover the cost-effectiveness of using Breeze AI compared to the other solutions, which often require additional add-ons or costly integration.

As a social media manager, it can be both challenging and time-consuming to manage multiple platforms, track engagement, and optimise content for various clients all at once. That is why the need for social media management software and tools is on the rise to help social media managers simplify and streamline their processes, so that they can outperform while staying on top of their lengthy to-do lists. One of the most used social media management tools is HubSpot. HubSpot is a customer relationship management (CRM) software that offers a suite of marketing, sales, and customer

If you're considering migration from any other CRM into HubSpot or simply starting on a journey with HubSpot's mighty CRM, this guide is a great start to understand the foundational terminology and tools that make up this system. HubSpot is user-friendly, but learning its architecture can make all the difference in how you apply its full capacity. Think of HubSpot as a house, with all the different types of objects in the home being separate rooms. Each one of these properties with the objects reflects the bricks in each room of the house, and

Introduction HubSpot introduced a new seat-based pricing structure across its product range on March 5, 2024, marking a significant shift in how new customers purchase and use its services. This piece covers the current HubSpot pricing model. About me I’m Luke Marthinusen, I founded and own MO Agency. We’re the only Elite HubSpot partner in Africa and the Middle East. We’ve configured and installed most of largest HubSpot CRM instances in these regions. We’ve done the same for 100's of small and medium businesses as well.