CRM, HubSpot, Digital Marketing & Transformation

There’s some big news in the content management space: HubSpot recently launched its updated website CMS - Content Hub. HubSpot Content Hub is an end-to-end solution for creating, managing, and optimising all your digital content. What’s more, it brings plenty of powerful AI capabilities to the table, which will surely impress whether you’re an old or new customer. In this guide, we’ll take a deep dive into every aspect of HubSpot’s new Content Hub. You’ll discover how it compares to HubSpot CMS and

As a digital strategist, I'm always on the lookout for tools that can streamline my workflow and enhance the quality of my content. HubSpot's AI Assistants has been a life changer in this regard, offering a suite of tools designed to simplify my day-to-day content creation and optimisation. In this blog, I'll provide an overview of HubSpot's AI Assistants, showcasing how it enables you to create or refine your content in order to stay competitive and maximise results. Key points before using AI tools While it is seamless to create

As an SDR (Sales Development Representative), my days revolve around making connections and driving opportunities. HubSpot sequences have proven to be one of the most useful tools I've used. If you work in sales, particularly as an SDR, you will understand the hustle and how even minor improvements may make a significant difference. So, let me show you how I use HubSpot sequences to streamline my outreach and make my day a little easier. Getting started with HubSpot sequences When I initially started, I was

The new HubSpot Help Desk workspace combines the best features of the inbox and tickets into a single, centralised experience. It merges the real-time, omnichannel messaging capabilities of the inbox with the context, automation, and reporting power of tickets. What is the HubSpot Help Desk Workspace? It’s a centralised platform that integrates all customer support activities into one cohesive space. It allows support teams to efficiently manage and resolve customer issues by providing a comprehensive overview of all incoming requests. With features like ticket

Below is the recording of our recent webinar on Content Hub. Rather than just detail the features of HubSpot content Hub we took a unique direction in this webinar by covering how HubSpot is using AI to scale content and reach. HubSpot has integrated AI content creation and AI content repurposing directly into their website Content Management System - HubSpot Content Hub and marketing suite - HubSpot Marketing Hub. In the below webinar recording, we'll show you how you can create,

In the fast-paced manufacturing world, companies constantly seek ways to improve efficiency, streamline operations, and drive growth. However, these drivers are often applied only to the manufacturing process and not to sales and customer experience. Businesses in the manufacturing sector are characterised by their need to track materials through a series of processes - with an emphasis on location, status, and quality.

Choosing a HubSpot partner is one of the most significant things you will do in your HubSpot journey, other than selecting HubSpot itself. Doing this early in your journey can save you considerable time and money. Who represents HubSpot in South Africa? HubSpot is a leading CRM, marketing, sales, and customer service software provider. The African region is managed out of HubSpot's European office in Dublin. There are no HubSpot employees or offices in South Africa. HubSpot uses a network of highly trained and certified service providers to sell, install, and manage HubSpot

What is a HubSpot CRM partner? A HubSpot CRM partner is a certified agency or consultant who has demonstrated a high level of expertise and experience in implementing HubSpot's software solutions. Their purpose is to assist businesses in leveraging HubSpot's platform to its fullest potential, ensuring companies can effectively enhance their marketing, sales, and service processes. Engaging a HubSpot Solutions Partner, also commonly called a

Implementing HubSpot properly can lead to significant enhancements in customer relations and digital marketing outcomes for South African businesses. Local HubSpot experts bring a wealth of knowledge to the customer onboarding process. Localization ensures that strategic guidance is appropriate and businesses effectively utilise HubSpot's capabilities. In this article, I aim to share my experiences and professional advice as a leading HubSpot partner on onboarding tailored for South African businesses. In 2023,