CRM, HubSpot, Digital Marketing & Transformation

At its core, marketing automation is all about optimisation in your business. Marketing automation isn’t only about automating simple and tedious tasks within your marketing department, marketing automation optimises your time and resources to deliver better data for smarter decisions. Marketing Automation will provide you with the information you need to nurture prospects with highly personalised, useful content that helps convert prospects to customers and turn customers into delighted

Yes, that’s right – we’ve got bling! In February we achieved HubSpot Platinum status. We are the only Platinum HubSpot Certified HubSpot partner in South Africa, and we are so proud of this achievement. It’s been a big year so far for MO – in addition to achieving this amazing milestone we’ve opened an office in Cape Town. Since taking on HubSpot as our marketing technology of choice we've gone from strength to strength as an agency and so have our clients. Inbound and marketing technology have fundamentally changed the efficacy of our agency offering, as well as the industries we focus

What is HubSpot Inbound Marketing? Inbound marketing centres on the philosophy that the content you create should provide value and build trust with your leads before trying to sell them anything. The idea behind this is that you're going to engage your leads through attractive content. Through further interaction with them, the goal is to delight them and build a relationship with them, The reason that you'll hear people refer to inbound marketing as "HubSpot inbound marketing" is

The truth is I don't really get asked this question too much anymore. HubSpot CRM has permeated the market and there are loads of successful cases where HubSpot CRM has been implemented and works great. If this article is too HubSpot specific and you want a general overview of CRM - check out this article - What CRM should I choose in South Africa? Here are the top features we love in HubSpot CRM: A fully functional CRM for free Using free versions of Sales Hub, integration of

The client, a safari travel operator working on three continents was currently using Salesforce CRM, and at a large cost, had over the last year integrated Salesforce into both this booking engine and their sales operations. Disillusioned by the sprawling licensing costs and the ongoing monthly bills to customise and integrate Salesforce, she had pulled the plug on the project and wanted to move over to HubSpot CRM. On the flip side, we have another potential customer in the medical technology industry that was desperate to move from their legacy CRM system over to HubSpot CRM. They cited

Video Demo of HubSpot Service Hub What's included in HubSpot Service Hub? Conversations: Manage one-to-one customer

Among its benefits to content marketers, HubSpot’s social media functionality seamlessly integrates with your contacts database. This allows real-time interaction and engagement with your contacts across all digital platforms, not to mention the constant updating of user information and preferences. But with all new applications and tools, the pros and cons must be weighed before a decision is taken. Here’s a full guide to what you’ll get with HubSpot’s social media tool, and it’s benefits and disadvantages. What exactly are HubSpot’s social media

So, what exactly are the advantages of integrating HubSpot with your email marketing efforts? Let us show you below! 1. Design and create branded emails without designers by using HubSpot With HubSpot, you can rapidly put together email marketing campaigns and content that looks both professional, on-brand and is responsive across mobile and desktop devices. The entire campaign can be designed by you and you alone, without the need for a graphic designer or IT expert to be on-hand. The HubSpot platform