CRM, HubSpot, Digital Marketing & Transformation

The dream CRM is one that does it all and speaks to the tools your business requires. HubSpot is great in this regard as it has many native integrations with other software and if not available directly, can be integrated through the likes of Zapier and their handy API. "Should you move to HubSpot CRM?" It's a question we get asked regularly, with one of the main considerations being whether HubSpot integrates with the tools you are using in your business. With each department using their own apps and tools, HubSpot has

So, you’ve just registered for HubSpot — either a free or paid plan — and now you need to get it up and running. It's not an easy task, and it can feel overwhelming at first. This handy guide will take you through the HubSpot CRM setup process so that you and your sales team can start using HubSpot CRM effectively, without delay. What’s in this guide: How to set up a HubSpot CRM? General setup Deals Importing data Reporting Remember: HubSpot CRM comes in a number of formats ranging from free CRM to £98/€110

Why HubSpot Operations Hub? Growing companies need to change, scale and integrate systems and processes regularly. With each department having its own apps, spreadsheets, databases and communications, they tend to operate in silos. The problem for these scaling companies is that silos create a reactive, misinformed and fragmented customer experience. Enter Revenue Operations or RevOps. Contents What is

MO Agency has been named a winner in the Customer First category for Europe, the Middle East and Africa in HubSpot’s 2020 Performance Impact Awards. What is the Customer First Award?

Tracking URLs help you measure the effectiveness of your marketing campaigns by providing information to HubSpot when visitors access your site through the URL. Create a tracking URL when you want to track traffic from a campaign to a page with the HubSpot tracking code. Examples include email blasts, PPC campaigns, and banner ads. A tracking URL is a normal URL with parameters attached to it. When visitors come to your site from a tracking URL, HubSpot saves the information in those parameters.

A recent Johannesburg event brought to light some must-have business digital transformation tools for 2020. Below is the summary of the talk by HubSpot's Prateek Sharma. MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa. The event was attended by Sales and Marketing Technology professionals from various industries. 1. Dynamic Content Otherwise known as adaptive content, dynamic content refers to web content that changes based on a user's behaviour preferences and interests and is generated the moment a user requests a

MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa, on Friday, 31st January 2020. The event was attended by 90 Sales and Marketing Technology professionals. The panel discussion focused on Sales and Marketing Technology: How to implement and adopt it? When is the right time to adopt it? The challenges faced when implementing these systems Our panellists for the event were: Leigh Carmichael, Head of Marketing & Demand Generation, SurTech John Paul

At its core, marketing automation is all about optimisation in your business. Marketing automation isn’t only about automating simple and tedious tasks within your marketing department, marketing automation optimises your time and resources to deliver better data for smarter decisions. Marketing Automation will provide you with the information you need to nurture prospects with highly personalised, useful content that helps convert prospects to customers and turn customers into delighted

Yes, that’s right – we’ve got bling! In February we achieved HubSpot Platinum status. We are the only Platinum HubSpot Certified HubSpot partner in South Africa, and we are so proud of this achievement. It’s been a big year so far for MO – in addition to achieving this amazing milestone we’ve opened an office in Cape Town. Since taking on HubSpot as our marketing technology of choice we've gone from strength to strength as an agency and so have our clients. Inbound and marketing technology have fundamentally changed the efficacy of our agency offering, as well as the industries we focus