CRM, HubSpot, Digital Marketing & Transformation

Building an effective business website is more than just creating a beautiful design. The flow of content needs to be structured in a way that strategically guides your target audience, builds trust, and ultimately drives action. Additionally, each business website consists of a core set of pages that serve a specific purpose. Regardless of whether you are a small business or a large multinational corporation, your business website needs these pages. Your Home page welcomes your target audience and communicates your key value proposition. The

The strategic design of a B2B website’s structure, content and user experience (UX) is essential for creating a positive and engaging experience for a business’ target audience. It directly impacts user satisfaction, conversions, brand perception, and search engine rankings, making it a critical aspect of a successful website and overall digital stratcruciaegy. Conversely, a bad user experience not only damages a business’ brand, but results in a poor conversion ratio, lost opportunities and revenue, and decreased

It’s essential for modern businesses to have their own website. You can attract high-quality leads and customers if you have a good website that stands out above the crowd. You might be wondering which web design companies you can trust to craft the perfect website. Here are the top web design companies in South Africa: MO Agency Oyster Media

Websites have become the lifeblood of every single modern business. It's nearly impossible for a business to survive, let alone thrive, without a high-quality website. From drawing in new customers to providing them with your location, a website is meant to provide your potential customers with all the information they need in a streamlined manner. As you may know, web design does not come cheap! So, what are the considerations to make when trying to get a

Great content takes time to develop. A great piece can generate hundreds of leads for your business. It takes a well-tuned CMS to get your content out there. You might as well choose the best. What is content marketing? Content marketing is a strategic marketing method that involves the creation and sharing of online material (such as videos, blogs, ebooks, guides and social media posts) that is relevant, helpful, engaging and does not explicitly promote a brand but is

Do you want website growth metrics that look like the image below? If your answer is yes, then you need to consider how websites are built and continuously improved over time. For years, the traditional approach to a website build has been to agonise over the build for months on end. You pull all the stakeholders, departments and next-door neighbours in to get all the

A great web design and development process enables the final website output to be aligned with the goals of the business. Without a solid process the end product can stray from the original requirements of the website build very easily. A great web design and development process keeps the project stakeholders informed and makes it transparent what happens during the course of development from start to finish. It also favours ongoing feedback and input from the project stakeholders and the design/development team. With these qualities in mind, what is the process?

Setting the website optimisation stage We recently launched a new 1,400 page website for one of Africa’s largest law firms. The job was enormous: we trimmed the website from a massive 17,000 pages to 1,400! Some of you reading this might ask: "Why would you trim all that content? Content is so valuable!" Well, here’s the thing: those 1,400 pages we kept brought in 97% of the organic search traffic. The rest of the ±15,000 pages were just noise and a complication for the firm's marketing department content managers. The website Page Speed numbers were so

Generate more leads with great design Good website design is crucial for generating leads through your website. Follow these 5 Website Design Tips to Improve Lead Generation.