CRM, HubSpot, Digital Marketing & Transformation

We promise you that if you do - your website will be engaged more by your users; and that engagement will lead to higher conversions if that is your goal. Sometimes the most simple and easy changes are the ones that yield the best results; and with some basic knowledge you can achieve these improvements without a professional web development company. Our quick tips to easily improve your WordPress website: 1. Use Authentic Imagery The Shutterstock creative trends of 2018 (

What is growth driven design? Traditionally, a website passed from design to development, to testing and then finally to launch. Each of these steps requires that the team working on the project hands it off at one point, and no longer has any influence over the outcome. Growth driven design uses an agile approach involving all stakeholders from the beginning in an ongoing way throughout each iteration of the process. The difference lies in the approach. The traditional web design method views a website project as one large project for delivery whereas the GDD method views a

Take a look at this blog that one of my colleagues wrote recently, it outlines whether designers should know how to code. She sums it up quite nicely. ‘’being multi-skilled is great but not at the cost of being mediocre at both design and development. Rather focus your skills but have working knowledge of both sides so you can be aware of the constraints and

1. Do Research Before starting any design brief, it is important to do research first as this stage will introduce you to the target marketing you’re trying to design for. Therefore, look for references from sites that you like. In this process, expose yourself to a collection of various designs and styles as this will help you shape the style you will ultimately use when designing your website. Become a sponge and soak up as much as you can. Consequently, this is why Behance is a great place to start as designers the world around post their work

UX takes everything complex about web-based platforms and web applications and makes them much easier to use. While the term may be quite new to you, the idea of user-friendly design is nothing utterly groundbreaking. Good design has been important not only in the online digital world but also in the design of products, buildings and other aspects of our daily lives. Making an experience user-friendly is the key to good design! Why should

This shouldn’t mean that designers and developers should work in isolation. It’s best practice for designers to have a basic understanding of web development before designing a website so they can design with the end in mind. Understanding key terms can assist designers in their process as they’ll be able to plan and brainstorm the functionality of the

If the viewer cannot discern a clear path of travel within the first 5 seconds of landing on your page they will high tail it out of there and be left with an unsavoury memory of their experience. Thus, you're losing a potential client and a return customer. How do we decide what are considered good web design practices? If we look at the website Awwwards, a site in which users upload their websites to be reviewed and scored

In a study conducted by Ramesh Sitaraman, a computer science professor at the University of Massachusetts, it was discovered that after waiting just two seconds for a video to load, users began closing the page. Furthermore, after five seconds, the drop-off rate hit 25%. After ten seconds, you have lost

When I was at university, my main focus of study wasn’t website design or user experience design. But in my third year of university, I chose advertising as my focus. Now I find myself in one of Johannesburg’s up-and-coming digital agencies. I’m not a web developer by any means, but since working at MO Agency I’ve gained more knowledge about good practices for excellent user experiences on websites Below I will outline what I have