Digital Marketing Audit Checklist
October 24, 2017
Doing a digital marketing audit on your company’s marketing will quickly reveal the health status of your marketing efforts. It’ll show you where your gaps are, point out your quick wins and, ultimately, help you to plan your future marketing efforts more efficiently and effectively. With the end of the year now in sight, it’s a valuable exercise to take a closer look at your marketing performance over the past year and assess what’s working, and what is not. Armed with valuable data and insights, you’ll be in a better position to re-strategise your marketing for 2018, efficiently allocate your budget and build a more effective tactical and results-based plan for the next year.
The Digital Marketing Audit Checklist presented below takes a SMART look at your marketing goals to make sure that they are Specific, Measurable, Attainable, Relevant and Timely. This SMART marketing approach can be used as a blueprint for creating efficient, and effective, marketing campaigns.
Every marketer should be thinking about generating measurable returns; MO has a specifically designed MO Digital Marketing Audit Checklist which will analyse your digital performance and help you to outperform the competition.
How does the Digital Marketing Audit Checklist work?
The MO Digital Audit begins by evaluating your current marketing strategy and will determine your current position in the market. It will identify possible gaps and potential opportunities, allowing you and your marketing team the chance to improve and develop strategies for better returns in the future. Once the audit is completed, MO will provide you with a focused strategy to achieve your marketing goals. Included in The Digital Audit is a roll-out plan for next steps for implementation of your digital marketing strategy.
- Understand your primary objectives and goals
- Identify possible gaps and opportunities
- Identify potential risks and competitors
- Assess your current market status
- Develop new and improved upon marketing strategies
- Allocate funds more effectively
- Identify potential new target markets
- Identifying and exploring new marketing tactics and cost-cutting measure.
At this stage, we investigate your digital marketing programme. We take a closer look at your website and its performance in terms of key technical metrics which affect your website’s ranking online. We also drill down into your website and blog content, rating brand tone and content relevancy to see how you are positioned in the online market.
In this step, we look at your competitor set, understanding their business and their marketing approach in comparison to yours. We ask questions around competitive advantage and analyse their service offering, their audience and the online response to their brand. We also determine which platforms they are most active on, and which channels are proving to be most successful.
Using the data gleaned from this exercise, it becomes apparent where your strengths and weaknesses lie in your online marketing programme. We can also identify the online threats to your businesses in order for us to fully develop a strategy based on growth opportunities with the associated tactics to quickly improve your digital marketing performance.
If you are interested in getting a better handle on your marketing performance and are looking for assistance in planning a market relevant, digital-first approach, please feel free to book a 30-minute consultation with me so that we can start to unpack your objectives.