Case Study
Leading CMO implements HubSpot Business Units to drive integrated marketing strategy
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Altron is a leading South African technology business with divisions in IT, fintech, payments, Healthtech, vehicle tracking, and more. The Brief A consolidation of businesses by one of Africa's leading IT businesses and a new centralised marketing team to service the businesses led Chief Marketing Officer Marisa van Vuuren to look for a solution to optimise the marketing function at the 4,500-person business. The challenge Consolidate fifteen separate businesses with dedicated marketing teams and websites into an internal agency of 35 marketing