MO Agency had the incredible opportunity to attend and host a stand on behalf of HubSpot at the Business Show Africa 2024, an annual event that brings together a variety of industry leaders, entrepreneurs, students, and innovators from across South Africa.The event provides attendees the opportunity to build relationships and discover new solutions for their business. During our attendance, alongside HubSpot, we aimed to demonstrate the power of HubSpot and how it scales companies by enhancing their operations, marketing, and sales efforts.
Held at the Sandton Convention Centre in September 2024, The Business Show Africa is one of the largest annual gatherings for business-minded individuals in Africa. The 2024 event offered a dynamic platform for networking, learning, and collaboration. Featuring companies from a range of industries, highlighting cutting-edge business solutions and technologies.
For MO Agency, it was the perfect place to showcase how HubSpot can empower businesses to scale, thrive and perfect their tech stack.
As an Elite HubSpot partner, MO Agency’s attendance was driven by a shared vision of helping businesses grow through the use of a centralised CRM software with sales, marketing and operation tools. Our goal was to connect with entrepreneurs and businesses of all sizes to educate them on the power of HubSpot. Whether it's a company looking to improve its customer relationship management (CRM), or a start-up seeking tools to drive marketing and sales growth, HubSpot is the solution—and we were excited to show just how versatile it can be through live demos and conversations hosted by various MO team members.
The MO Agency team hosted live demos throughout the two-day event. These sessions focused on the various HubSpot Hubs: Marketing, Sales, Service, CMS, and Operations, giving attendees an in-depth look at how each could benefit their business. We answered a wide range of questions and showcased how HubSpot could simplify, streamline, and enhance their business processes.
Additionally, our CEO, Luke Marthinusen, engaged with attendees, offering valuable insights into the future of business technology in South Africa and beyond. The event also allowed us to catch up with some of our existing clients, strengthening our relationships and affirming the power of HubSpot in driving long-term business success.
The turnout at Business Show Africa 2024 was exceptional, with an impressive variety of attendees from different sectors. We were particularly struck by the high number of students eager to learn about CRM systems and digital marketing tools. It was inspiring to see such enthusiasm from the future leaders of South Africa's business landscape. Our stand attracted business owners, entrepreneurs, and students alike, each eager to explore the practical benefits of HubSpot.
Throughout the event, we received a wide range of questions about HubSpot’s capabilities and how it could be tailored to specific business needs. Some of the most common questions included:
Our team was on hand to provide detailed answers and demonstrate how each HubSpot feature could be applied in real-world scenarios.
Should you have any HubSpot questions, please reach out to our team contact us.
Business Show Africa 2024 was a huge success for MO Agency and HubSpot. We had the pleasure of connecting with a broad spectrum of business professionals, showcasing the power of HubSpot, and answering important questions about business growth and CRM solutions. If you missed us at the event, don’t worry—you can stay up to date on all things HubSpot and digital marketing by visiting our website, reading our blogs, or signing up for our monthly webinars.