As part of a new integrated digital strategy, Netstar launched it's refreshed brand with a freshly designed and developed website built on HubSpot's Content Hub.
Migrating from the legacy WordPress platform aimed to increase the measurability, conversions, and engagement of potential customers online.
Although the legacy platform - a very common combination, comprised of WordPress, Gravity Forms, Google Tag Manager, and a patchwork of plugins worked - the team at Netstar was convinced there was more to be gained from a brand refresh and better Content Management System.
Enter hubSpot Content Hub.
The brand refresh was completed by a dynamic branding agency. They provided us with bones of the CI and we worked together to apply the new brand into the digital domain. We checked in with the branding agency along the way to make sure we were building the UX and UI to compliment their vision for the brand.
They kindly gave us creative freedom to build on their vision.
Below, we share some shots of the live website. The website can also be viewed here: netstar.co.za
The new home page with refreshed brand.
The original home page and menu. A very different design language.
Updated menu using a mega menu style.
Product pages with pricing.
Design elements promoting the Netstar app.
Installer directory using the Google Maps API to find the closest installer to a potential customer.