Case Studies: Digital Marketing, Website & Creative

Werksmans Rebrands! Last year MO Agency had the opportunity to help refresh the Werksmans Brand CI. With Sunshinegun being responsible for the main CI refresh, MO was responsible for updating the digital guidelines of the new Werksmans Brand CI. We spent a considerable amount of time combing through the document that Sunshinegun had presented us, getting a feel for the new look and feel, and planning out how we were going to apply to fresh new feel to the digital landscapes that Werksmans had been advertising on.

You might say that content marketing is all about, well, content. The more you create, the better. And the more content we get out there, the better the numbers will be. From designing and rolling out many campaigns and projects (across a number of clients), we have seen that only focusing on hitting the numbers does not always achieve any results. And even if you hit the right numbers, what do the numbers mean for the bigger picture, the business. Focusing on getting the right content in front of the right customer, is the

A data driven rebuild of the Werksmans attorneys corporate website led to a massive increase in organic traffic and engagement on the website. Why rebuild? A loyal client of MO Agency, Werksmans awarded the redesign and development of their corporate website to MO. We’d been working on an inherited WordPress website for the last three years and despite numerous updates and patches the website was limping along in terms of performance. It was also becoming difficult for the Werksmans marketing team to manage. We advised an entire rebuild. Data to motivate the project was

EasyEquities is a great brand that has grown from humble beginnings in South Africa to a global fintech with additional operations in Australia, the USA, and the UK and a few hundred thousand customers! We created this video series in 2017/2018, and the videos are still in use by EasyEquities. They've racked up hundreds of thousands of views. That's a serious ROI on video and brand material.

Content For the Care for Wild campaign, we produced a campaign for video and image-based social media promotions. We appealed to the public with clear messaging about how donations would help rescue, rehabilitate and release rhinos orphaned by poaching. As a result, we gained high levels of engagement. Video is the best channel for generating an empathetic response to a marketing campaign. Following this success, we created content for the World Rhino Day campaign involving

Designing the user interface The interface was designed for mobile first, and then translated to desktop. In our research, we found that